Electricians in West Midlands - Market intelligence report

The diagnosis

Three things worth knowing before you read anything else.

Everything in the full report builds on these three findings. If you only have two minutes, this is what matters.

The gap

One electrician has 425 reviews. The typical one has 10.

That's not a small lead - it's a trust gap most electricians never close. The report shows exactly what the leaders do differently, and where the opening is for everyone else.

What wins jobs

Reliability, not just skill

Customers repeatedly praise electricians who arrive on time, explain safety decisions clearly and leave the job site clean. It's the single most common thread behind a five-star review.

The risk

A missed appointment is the #1 thing that turns a good job into a bad review

Missed appointments, poor follow-up and billing disputes show up again and again in one-star reviews - even for electricians with excellent workmanship. It's the single easiest fix in the whole report.

In their own words

What customers actually say before they book, and after the job's done.

Real phrases pulled from public reviews across the market - three shown here, more inside the full report.

What earns a five-star review

"arrived on time"

The strongest trust signal in this market - customers want reliability above all else.

"explained everything clearly"

Customers value understanding what work is being done and why, not just having it done.

+ 3 more phrases in the full report

What triggers a one-star review

"never turned up"

Missed appointments with no notice - the most common complaint by far.

"billing dispute"

Customers feel misled when the final invoice doesn't match what was quoted.

+ 3 more phrases in the full report

What's inside

Everything you need, nothing you have to dig for.

01Every one of the 147 electricians, named and ranked by rating, review volume and consistency - not just star ratings.
02What customers love and complain about, broken down by aspect: reliability, workmanship, communication, pricing and follow-up.
03A profile of your typical customer - who they are, what they're trying to solve, and what makes them choose you over the electrician down the road.
04A clear-eyed read on where you could realistically win clients from the market leaders.
05A prioritised action plan - e.g. "Fix missed appointments first: it's the single most-repeated complaint, and the fastest one to close."

Every figure comes from public Google reviews, scored the same way for every electrician. Read the full methodology
Rate My Ratings is an independent, London-based research company - not affiliated with Google or any business we cover. ratemyratings.com

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Questions before buying

A few things worth knowing.

Does the report name individual electricians?

Yes. All 147 businesses are named, with their rating, review volume and where they sit against the rest of the market.

Where does the data come from?

Public Google reviews only - 2,599 of them, posted between 1 January and 27 July 2026.

How quickly can I get it?

Instantly after checkout. It opens in any browser, on any device.

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